Misadventures in Advertising

This has been bugging me for weeks. There is an ad for a suicide prevention hotline up on bus stops all over the city. It is a headstone engraved with the following text:

FRANCOIS
1957-1.866.555.1212

The implication, obviously, is that poor Francois lived from 1957 until he called the suicide hotline. No one at Suicide Action Montreal saw that? Might I suggest that SAM adopt the following slogan:

Want to kill yourself? Call us. We can help.